Marketing automation has made the proverbial leap from trendy tool to programmatic mainstay. But that doesn't mean it is a panacea for marketing teams.
Target customers and the buyer journey are now understood, lead management processes and handoffs are now defined and content assets and technology tools are being augmented accordingly.
Big data is all the rage, but bigger doesn’t always equal better. Not when it comes to marketing databases.
At DMG, we understand that the synergy of combining Technology, People and Process creates the most successful lead program.