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Article: Why Marketing Automation isn't a Panacea
Marketing automation has made the proverbial leap from trendy tool to programmatic mainstay. But that doesn't mean it is a panacea for marketing teams.
Article: The Work Before the Work
Target customers and the buyer journey are now understood, lead management processes and handoffs are now defined and content assets and technology tools are being augmented accordingly.
Article: Database Health and Market Visibility: Why Bigger Data Isn’t Always Better Data
Big data is all the rage, but bigger doesn’t always equal better. Not when it comes to marketing databases.
Article: Our Lead Success Formula
At DMG, we understand that the synergy of combining Technology, People and Process creates the most successful lead program.
