Maximize your data resources.
We’re not afraid to roll up our sleeves and dive deeply into your marketing and contact databases. After all, marketing success cannot be achieved with inaccurate or incomplete data. We can help with data auditing, strategic planning, list acquisition, and custom list creation. And our technical team has a peculiar fondness for data cleansing, appending, and standardization.
- Data plan and long term roadmap
- Data health audit
- Target audience gap analysis
- Data cleanse and deduplication
- Data acquisition and custom data build
- Establish a sound data governance policy
- Ongoing data maintenance
The DMG team has been a great partner to Blackbaud in helping us build a world-class database and in doing outreach to our customers.
Mary Pat Donnellon, VP, Marketing
Want to learn more about data health assessments, case studies and how to build and maintain a robust targeted database?
Marketers know that a complete and accurate database is a prerequisite to any successful marketing activity—so why does the marketing database typically get so little attention, with sporadic and disconnected efforts to keep it updated?
Big data is all the rage, but bigger doesn’t always equal better. Not when it comes to marketing databases.